Media relations refers to the practice of maintaining a positive relationship between an organization or individual and the media. This involves communicating with journalists, news outlets, and other members of the press in order to share information about your company, brand, or cause. The goal is to build mutually beneficial relationships that result in favorable coverage for the entity being represented, while also providing accurate and timely information to the media. Effective media relations can help to shape public perceptions and opinions of an organization, as well as increase its visibility and credibility within its industry or community.